Outdoor Goes It Alone, Promo Lions Debut at IAF

NEW YORK The 53rd Cannes Lions International Advertising Festival has named Fernando Vega Olmos, president of VegaOlmosPonce in Argentina, to lead the first dedicated Outdoor jury and Lor Gold, executive vice president, chief creative officer of Draft in Chicago, to chair the inaugural Promo Lions jury.

“We are extremely excited about these two innovations for this year’s event,” said Terry Savage, executive chairman of the festival. “This will be the first time we have a dedicated jury for Outdoor, so we are thrilled to have such an international, talented and award-winning group to honor great work in this category. The new Promo Lions jury faces a challenging time as there will be a lot of interest to see what innovative and creative work is being produced in this field that will be inspirational to the industry.”

Also participating in the Outdoor judging, which will commence June 16, are: Keka Morelle, art director, F/Nazca Saatchi & Saatchi, Brazil; Joaquin Bascunan, CCO, BBDO, Chile; Ilkka Karkkainen, cd, senior partner, Dynamo Advertising, Finland; Benoit Devarrieux, co-chairman, devarrieuxvillaret, France; Kai Roffen, ecd, managing director, TBWA Dusseldorf, Germany; Bhupal Ramnathkar, ecd, Bates Enterprise, India; Lele Panzeri, cd, partner, La Scuola di Emanuele Pirella, Italy; Linda Locke, regional ecd, Asia Pacific, Leo Burnett, Singapore; Wingwing Mdlulwa, ecd, Twist Advertising & Marketing, South Africa; Fabio Mazia, ecd, Publicis Lado C, Spain; David Alberts, ecd, chairman, Grey London, U.K.; and David Baldwin, ecd, McKinney, U.S.

Judging the Promo Lions, beginning June 14, will be: Juan Pablo Manazza, general cd, Wunderman Buenos Aires, Argentina; Glen Condie, director, Maverick Marketing & Communications, Australia; Geraldo Rondon da Rocha Azevedo, president, Latin America, The Marketing Store, Brazil; Rob Segal, president, CCO, Segal Communications, Canada; Owen Jia, CEO, CCO, ExisChina Advertising & Communications, China; Timothy Petersen, cd, Hasan & Partners, Finland; Valerie Levy-Harrar, CCO, Euro RSCG 4D, France; Christoph Nitz, cd, Vok Dams Gruppe, Germany; Pankaj Wadhwa, managing director, Kidstuff Promos & Events, India; Massimo Decursu, cd, Promotions Italia, Italy; Keisaku Kunita, executive customer marketing director, Hakuhodo, Japan; Sau Hoong Lim, ecd, CEO, 10AM Communications, Singapore; Alberto Canal Vega, president, Targeting Link Thinkers, Spain; Emmy van Gool, cd, QuA Associates, the Netherlands; Cem Topcuolu, president, CEO, TBWA\Istanbul Group, Turkey; Rob MacDonald, cd, Euro RSCG KLP, U.K.; Phil Pawsey, joint cd, Dynamo Marketing Communications, U.K.; and Greg Sullentrup, ecd, svp, Momentum, U.S.

Promo and Outdoor winners will be named June 19 and June 20, respectively, at the International Advertising Festival in Cannes, France.