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CHICAGO-Four outdoor advertising companies may team with the local ad federation to fight a Chicago ordinance banning billboards and posters for cigarettes and alcohol.
Eller Media, Outdoor Systems, Whiteco Outdoor Advertising and Universal Outdoor have formed a coalition called Federation of Advertising. The group’s attorney is discussing ways to battle the ban with representatives of the Chicago Advertising Federation.
A lawsuit is likely. The argument is expected to be that the city of Chicago cannot prove the restriction on outdoor ads will advance its goal of reducing drinking and smoking among minors, said Bob Weber, an attorney hired by the quartet of outdoor companies.
If a lawsuit is filed, there may be a request for a preliminary injunction against the ordinance based on the “incalculable” loss to cigarette and tobacco companies because of the ban, Weber said.
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