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NEW YORK Outcast (formerly known as Fuelcast) and PumpTop TV, two of the largest digital video networks at the gas pump, have formed a joint venture to create a unified advertising network.
The co-branded push combines inventory from Outcast and PumpTop to create a national network of more than 12,600 high-definition large screens in 15 of the top markets reaching more than 20 million consumers each month.
Outcast will handle advertising sales and marketing for the network, led by Nathan Gill, chief media officer.
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