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NEW YORK Outback Steakhouse has selected Lowe here to handle creative duties on its ad account after a review, the Interpublic Group shop has confirmed.
Major media spending on the brand totaled $90 million last year and nearly $60 million in the first eight months of 2008, according to Nielsen Monitor-Plus.
“It’s a privilege to be working with such charming and ambitious people,” said Mark Wnek, Lowe’s chairman and chief creative officer.
The account will be managed by Nancy Katz, a managing director, and Lowe’s first work is expected in the spring.
Sources
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