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NEW YORK Publicis Groupe’s The Kaplan Thaler Group has been awarded national broadcast chores on the Outback Steakhouse ad account, the client has confirmed.
The New York agency bested two other finalists in the review: Omnicom Group’s Goodby, Silverstein & Partners in San Francisco, and Havas’ Euro RSCG in New York.
All three made final presentations last week, with Euro presenting to the Tampa, Fla., client at its headquarters on Wednesday, Kaplan Thaler presenting Thursday and Goodby making its presentation on Friday, sources said.
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