Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
From Kendall Jenner’s Pepsi ad to a swimsuit giveaway that ended up sinking its own retailer, this year had its fair share of “brand fail” moments. But on the positive end of the scale, there was also quite a bit of top-notch, innovative and inclusive work to learn from.
In fact, you might be surprised what resonated most with our readers in 2017. While there was certainly a recurring theme of brands trying (and, yes, sometimes failing) to be more inclusive and culturally resonant, there were also several unexpected marketing moments that seemed to capture the public imagination.
Check
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in