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NEW YORK Tractenberg Advertising has acquired the $6 million Ouidad hair care account, a brand formerly at Lowe here, according to the agency.
The 12-person agency presented the client with project work this spring for Boots, a British pharmacy chain that test marketed 10 brands in Connecticut and Colorado, said agency president Joel Tractenberg.
“We’re looking to Tractenberg to help solidify our place as the premier curly hair product,” said Ouidad founder Peter Wise. “Tractenberg has a very strong background in direct-to-consumer marketing.”
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