Otherwise Takes Orbitz Ads Online

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CHICAGO Otherwise Incorporated launched destinationorbitz.com as a microsite to introduce Orbitz’ recently released advertising campaign to the online world.

The Chicago strategic design firm created a new Web-based campaign featuring marionettes that parallel the characters featured in the TV campaign from Young & Rubicam, Chicago, which debuted last week.

Components of the integrated campaign include the development of the Web site, screen savers, wallpaper and new e-mail correspondence reflecting the “Destination: Orbitz” theme.

The site contains information for users to download, including biographies and photos of the marionettes featured in the commercials.





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