Other Agency Launches First Caliber Campaign

The Other Agency has launched its first work for Caliber Learning Network.

Spending is in the six-figure range and the effort is tagged “Smarter made simpler.” The campaign consists of three print ads running in trade publications such as Selling Power and Sales and Marketing Management.

The ads, which target senior-level sales and training personnel, use humor to show that individuals can learn virtually any skill through Caliber e-learning. One ad features a baby in potty-training who learns by watching another baby do it on a computer screen.