OshKosh Outfits Tiny Pop Culture Legends in Its Confident Back to School Campaign

Agency Majority turns Outkast, Mariah Carey and Muhammad Ali into young dreamers


When you send your little ones back to school this fall, consider this: You could very well be packing a lunch for a future Grammy-winning superstar, or washing the P.E. uniform of a sports icon. The idea isn’t nearly as far-fetched as one would think—just ask the families of Mariah Carey, Muhammed Ali and Outkast duo Big Boi and Andre 3000.

Just in time for Back To School season, legacy children’s clothing brand OshKosh B’gosh (OKB) and Atlanta-based creative

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