Oscar Mayer's 'Street Meat' Collection Joins the Booming World of Branded Apparel

The merchandise is part of a 2021 marketing blitz from the heritage brand

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The summer of swag is bleeding over into the fall, with A&W recently launching a line of pricey, bespoke items to celebrate “cheddar weather” and Arby’s announcing a new set of cozy sweatsuits for cooler temperatures.

And now it’s Oscar Mayer’s turn, with the introduction of its first apparel line, a “Street Meat Capsule Collection” of clothing and accessories—socks, t-shirts, bomber jackets and track pants among them. The collection keeps the party going on its major 2021 brand refresh and experiential push.

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