Oscar Mayer Moves to Ogilvy

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CHICAGO Kraft Foods has tapped WPP Group’s Ogilvy & Mather here, a roster shop, to handle creative duties on its nearly $60 million Oscar Mayer account, previously at sister agency JWT in Chicago.

Ogilvy prevailed in a review that included DDB here, an Omnicom agency, and independent mcgarrybowen in New York, according to a Northfield, Ill., company representative. (Both are also Kraft roster shops.)

“Ogvily showed terrific insight into how today’s consumers view our categories,” said Tim Cofer, general manager of Oscar Mayer, in a statement.”



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