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SAN FRANCISCO – Orville Redenbacher, the homespun spokesperson for ads promoting the popcorn bearing his name since 1975, has only a bit part in the new campaign that breaks from Ketchum here this week. The 85-year-old Redenbacher, his bow tie and grandfatherly image have been relegated to a cameo as the popcorn maker tries to put a younger face on the brand.
In the spot, a young man tries to woo a young woman, but she is only interested in her popcorn.
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