Orsatti & Partners Scores Florist

Floral retailer KaBloom has tapped Orsatti & Partners as its first agency of record.
The Boston shop was chosen after a review of several undisclosed agencies, said KaBloom chief executive officer David Harstein. Billings are expected to be in the seven figures.
The company had worked with Wallwork Curry in Boston on a project basis, said Harstein. The shop worked on packaging and materials for the client’s initial opening in 1996 but did not create any advertising, Harstein said.
KaBloom “lends itself very well to leveraging the information that customers provide to build brands,” noted Lou Orsatti, chief executive officer of Orsatti & Partners.