Ornelas Will Pitch Latinos for Rangers

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DALLAS The Texas Rangers have hired Ornelas & Associates to help its in-house staff create campaigns targeted at the Latino audience, the shop said.

The Major League Baseball franchise, which is owned by the Southwest Sports Group of Arlington, Texas, chose the Dallas Hispanic shop following a review involving undisclosed local contenders, the agency said.

The Rangers sought Latino insights to supplement its new positioning, according to shop president and CEO Victor Ornelas, who could not offer details about the future campaign.

The





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