Ornelas Debuts Hispanic Ads for Nissan's Centra

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DALLAS–Ornelas & Associates has launched its first Hispanic campaign for Nissan’s Centra model.
The agency was awarded the Centra work early this year in addition to the auto maker’s planned Hispanic campaign for the Altima and Frontier Crew models. The media budget for the initial project was estimated at $6 million.
The new Centra executions resemble those for Altima and Frontier Crew, with shots of a speeding car interspersed with written commentary in Spanish.
“We’ve tried to stay very consistent with the dynamic music, no voiceovers, dynamic editing and super clever copy,” said Ornelas creative director Mauricio Castro.






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