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DALLAS – Hispanic comedian Paul Rodriguez is ‘Pepsi Man’ in a campy new national campaign from Ornelas & Associates here designed to reinforce Pepsi as the top choice among Hispanic consumers. A 15-second teaser spot that aired on Univision and Telemundo last month alerted viewers that Pepsi Man would be coming soon. Now a 30-second follow-up called ‘Diner’ is airing in Spanish. An English version of the spot capitalizes on Rodriguez’s crossover appeal and will begin airing next month on spot TV.
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