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NEW YORK–The Orlando/Orange County Convention and Visitors Bureau launched a $5 million TV and print campaign Thursday targeting Central Florida’s No. 1 source of income: tourists.
The spots, from Cramer-Krasselt, Orlando, highlight such attractions as Disney World, Universal Orlando and SeaWorld with scenes of parents playing with their kids. The tag: “Family time, family place.”
The TV ads will run through Nov. 25 on local stations in regions within driving distance of Orlando, according to Bill Peeper, executive director of The Orlando/Orange County Convention and Visitors Bureau.
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