Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Geoff Hayes, father of the iconic bottle campaign for Absolut, is leaving TBWA Chiat/Day after an 18-year run that produced hundreds of ads and turned an unknown Swedish vodka into the No. 1-selling import.
Hayes, worldwide creative director on the account, is returning to his native South Africa to help his sister–whom he supports–find a new home and get her finances in order. He expects to return to New York around September, when he hopes to land a new job.
“I think it’s time for me to make a break and get out there and try something different,” said Hayes, 48.
The New York shop’s executive creative director, Eric McClellan, will assume Hayes’ duties until a replacement is found.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in