Original Songs by Jeremy Renner Pack a Prodigious Punch in New Campaign for Jeep

FCA's CMO calls collaboration 'serendipitous'

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Marvel fans recognize him as Hawkeye from the Avengers blockbuster franchise, but diehard followers know that Jeremy Renner has a not-so-hidden talent as a singer. He’s serenaded more than a few late-night talk show hosts and audiences, often with parody songs of his action movie exploits, while tickling the ivories.

Renner, who has been teasing his latest rock-tinged venture on social media lately, will lend his voice to a new Jeep campaign debuting Wednesday. Three of his original songs will serve as backdrops for television commercials, and he stars in each of the spots, along with a 60-second mini-music video launching on Jeep’s YouTube channel.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in