The Official Origin Story of Murph, the Mascot Nerf Unleashed on the World

The toy brand and The Martin Agency explain how the dart-covered creature came to be

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When the Philadelphia Flyers introduced Gritty in 2018, the googly-eyed orange mascot became an instant sensation. Whether motivated by joy, fear or intense bewilderment, the internet could not stop commenting on the professional hockey team’s bearded creature.

Then came Murph, Nerf’s first-ever mascot.

Debuting in June, Murph is an anthropomorphic character made out of 10,000 darts who uses they, them and their pronouns. Much like Gritty, Murph has evoked a wide range of emotions among consumers, from happiness and delight to dread and panic.

In other words, Murph grabbed the public’s attention, appearing in jokes on late-night talk shows and more than 11,000 tweets in their first 72 hours of existence, according to Twitter.

“Nerf

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