As Major League Baseball’s “official cookie,” Oreo is stepping up to the plate with new limited-edition packaging that features baseball superstars.
The first packages, to debut later this month, showcase New York Yankees shortstop Derek Jeter and Cincinnati Reds outfielder Ken Griffey Jr.
“We wanted to commemorate our position as ‘official cookie’ in a special way that consumers would enjoy,” said Archie Mack, business director at Nabisco, East Hanover, N.J. “What better way than by teaming America’s favorite cookie with two of America’s favorite baseball players?”
Oreos in the promotion sport helmets, gloves, balls, diamonds or bat-swinging players.
The celebrity packaging supports Nabisco’s fourth annual Oreo-stacking contest, which pits children ages 5-12 in 30-second races to place the cookies in single, vertical stacks without props or glue.
Local winners will compete regionally, and the top stackers will head to the finals during the 2000 World Series.
The grand prize is, among other things, a year’s supply of Oreos.
There’s a “Got milk?” joke here, but we’ll pass.
–Mark Lang