Brand Marketing

Oreo Launching 100th Birthday Campaign With Nascar

Tony Stewart to kick off Nationwide Series in cookie-branded car

Headshot of Gabriel Beltrone
By Gabriel Beltrone

February 22, 2012

Oreos turn 100 this year, and the brand is turning to longtime partner Nascar to help tease a new yearlong celebration launching next month.

Headshot of Gabriel Beltrone

Gabriel Beltrone

Gabriel Beltrone is a frequent contributor to Adweek.

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