Oreo Drops New Batman Cookies With Riddles That Unlock the Batcave

Campaign ahead of the anticipated film release features a digital experience inside the Batman universe

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Batman is one of the most anticipated film releases of 2022, after being delayed multiple times due to Covid-19. In an unusual marketing tie-up around the movie, Oreo is jumping on the hype by bringing out the playful side of the dark superhero. 

The Mondeléz-owned brand’s campaign for The Batman focuses on riddles, the signature weapon of the movie’s villain, The Riddler, whose puzzles Batman must solve to fight crime. 

Oreo’s riddles have a more fun purpose, however: fans who crack them can get an inside look into The Batman universe.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in