Oreo Drops New Batman Cookies With Riddles That Unlock the Batcave

Campaign ahead of the anticipated film release features a digital experience inside the Batman universe

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The Batman is one of the most anticipated film releases of 2022, after being delayed multiple times due to Covid-19. In an unusual marketing tie-up around the movie, Oreo is jumping on the hype by bringing out the playful side of the dark superhero. 

The Mondeléz-owned brand’s campaign for The Batman focuses on riddles, the signature weapon of the movie’s villain, The Riddler, whose puzzles Batman must solve to fight crime. 

Oreo’s riddles have a more fun purpose, however: fans who crack them can get an inside look into The Batman universe.

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