Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
It’s a new year, which means it’s time to welcome all things new and do away with the old. Well, maybe not just yet. As recent marketing trends have taught us, it’s never too late to embrace a bit of nostalgia, and cookie titan Oreo is doing so in a big way.
Oreo Cakesters, the appropriately named, cake-like iteration of its cookie predecessor, have returned after disappearing from shelves in 2012. To celebrate their long-awaited return, Oreo is “rewinding time” with a takeover of the only place in the U.S.