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DALLAS O’Reilly Automotive has been named the title sponsor of the O’Reilly Auto Parts Southland Conference basketball tournament, the company said.
Under the multi-year agreement, the automotive retailer will receive naming rights and become a featured television sponsor of the league’s 2005, 2006 and 2007 college men’s and women’s basketball championships.
O’Reilly’s media package includes 20 minutes of commercials that will air during Southland Conference football and basketball games on Fox Sports Net Southwest; 35 regional radio spots; print ads; and opening and closing billboard announcements on all broadcasts.
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