O'Reilly to Sponsor Southland Sports

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

DALLAS O’Reilly Automotive has been named the title sponsor of the O’Reilly Auto Parts Southland Conference basketball tournament, the company said.

Under the multi-year agreement, the automotive retailer will receive naming rights and become a featured television sponsor of the league’s 2005, 2006 and 2007 college men’s and women’s basketball championships.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in