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After operating in relative obscurity for 23 years, the Oregon Sports Hall of Fame in Portland decided it was time people took notice.
Beginning this week, bus shelters and news papers in Portland will carry ads from Saatchi & Saatchi, Los Angeles, that marry the unique charms of the Pacific Northwest with the grit of sports.
They do so with the help of a few computer tricks. For example, one ad shows a basketball player setting up for a shot—holding a beaver.
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