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La Agencia de Orc’ & Asociados, the Hispanic advertising agency of record for American Honda Motor Co., has developed three new TV spots in support of the automaker’s regional marketing efforts. The spots, all originals, are running in California and Florida markets.
The agency’s previous regional ad efforts had been adapted from general market spots, according to Roberto Orc’, president of the Los Angeles shop. But research by the agency and client found those adaptations are not the most effective way to reach the Hispanic market.
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