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Orbitz has unveiled is first major ad push from Omnicom’s BBDO since hiring the agency in March as its lead creative partner.
The campaign is tagged “When you Orbitz, you know,” and humorously focuses on the wealth of information the online travel service provides to customers about hotel rooms and destinations.
The first spot of the campaign has a Monty Python feel, with a white-garbed traveler pratfalling around a hotel pool and lobby, glad he knew what to expect on his trip thanks to Orbitz.
That commercial starts airing today, mainly on cable TV venues like CNN, ESPN and Bravo, while print iterations will run in national travel-oriented magazines.
Orbitz’s
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