Orbitz Names CMO

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NEW YORK Orbitz Worldwide today appointed Jeffrey Davidoff svp and CMO to lead offline and online marketing programs for the travel company’s global portfolio.

Davidoff will oversee brands such as Orbitz, CheapTickets and Away.com in the Americas; ebookers in 13 countries across Europe and Scandinavia; and HotelClub in Sydney, Australia (which operates in 120 countries worldwide). Davidoff will be responsible for finding “synergies as they exist within our locally run marketing programs, insights that can be leveraged globally,” said Orbitz rep Brian Hoyt.

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