Orbitz Gets 'Centered'

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BOSTON Mullen’s latest tongue-in-cheek work for Orbitz.com breaks this week, introducing a Travel Wellness Center and the tagline “Travel well” to tout the site’s vacation planning and booking tools and overall dedication to customer care.

One commercial touts Orbitz’s Beach Finder option that helps travelers choose their ideal ocean-side resort. As Wellness Center lab techs look on, a test subject wearing a virtual-reality beach-finder device over his head frolics with bikini-clad beauties only he can see.

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