Orbitz Assigns Account to Y&R

CHICAGO Online travel service Orbitz awarded the creative portion of its $30 million advertising account to Young & Rubicam following a brief review, sources said.

The Chicago shop bested local rivals Leo Burnett and Element 79. The review was launched in mid-January [Adweek Online, Jan. 16], and presentations took place earlier this week.

The Chicago company shifted its business to Fusion Idea Lab here from TBWA\Chiat\Day in New York less than a year ago. Fusion chose not to participate in the review.

Media last February was assigned to Carat USA and was not affected by the creative review, sources said.

A client representative could not be reached. Agency officials either could not be reached or declined comment.

Orbitz spent about $15 million on advertising in 2001 but nearly $30 million through November 2002, according to CMR. Sources said spending could increase under the new agency.