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This year, International Women’s Day happens to fall on the same day that daylight saving time goes into effect. It doesn’t seem like much until you realize that means the one day set aside to recognize the accomplishments of women also happens to be the shortest day of the year.
In its new campaign, boutique fitness brand Orangetheory highlights the irony. A video features women actors smirking at the fact that they’re being shortchanged by an hour: “What a surprise,” says the opener with blithe sarcasm.
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