CPG & Grocery

Sick of Orange Juice That Tastes Like Dirty Pennies? Tropicana Toothpaste May Be the Solution

OJ tastes bad after brushing your teeth, and that's a savory opportunity for PepsiCo's juice giant

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In 1824, the story goes, a dentist by the name of Peabody (first name unknown) decided he would improve the common formulations of toothpaste, which then consisted of ingredients like ground rock salt and burned crumbs. Peabody added something actually cleansing: soap.

In time, as manufacturers adopted the recipe, the soap commonly took the form of sodium lauryl sulfate (SLS), a foaming agent chemically known as a surfactant. Today, nearly 200 years later, you can flip over most any tube of toothpaste and still find SLS on the ingredient list.

SLS