Orange Glo Parts Ways With CM

Orange Glo last week split with IPG’s Campbell Mithun in Minneapolis after just eight months. There are no plans to hold a review to replace the shop. Kirsten Nordstrom, marketing director at the Denver-based company, said the client plans to work with several agencies, which could include CM and other shops Orange Glo has used, such as Respond2 in Portland, Ore., and CRTV in Seattle. The client wants a mix of direct response and traditional TV, said Nordstrom. Orange Glo spent about $55 million on advertising last year, according to TNS Media Intelligence/CMR.