Oracle Starts Media Search

BOSTON Oracle has placed the media portion of its $40-50 million ad account in review, the software company said on Thursday.

Oracle in Redwood Shores, Calif., has hired consulting company Select Resources International in Santa Monica, Calif., to oversee the search, and five-year incumbent MediaCom, a unit of Grey Global Group, will defend, the client said.

“This is just part of our ongoing practice of reviewing our communications partners to ensure that we have the best resources in place,” said Julie Gibbs, Oracle’s vice president of branding and creative services, in a statement.

The company will continue to handle creative in-house and direct chores remain with Grey Direct.

Oracle spent $30 million on ads in 2003, per TNS Media Intelligence/CMR; the company estimated the value of the account in play at $40-50 million.