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CHICAGO Oracle is preparing to shift its estimated $40-50 million media planning and buying account to Publicis Groupe’s Starcom following a review, sources said.
In the competition, Chicago-based Starcom bested the incumbent, Grey Global Group’s MediaCom in San Francisco, and Interpublic’s Initiative in Los Angeles. Select Resources International in Santa Monica, Calif., oversaw the search process. In addition to global media planning and buying, the assignment will include print production and strategic planning, sources said.
Agency and client officials could not immediately be reached for comment.
“This
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