Oracle Selects Starcom for Media Chores

CHICAGO Oracle is preparing to shift its estimated $40-50 million media planning and buying account to Publicis Groupe’s Starcom following a review, sources said.

In the competition, Chicago-based Starcom bested the incumbent, Grey Global Group’s MediaCom in San Francisco, and Interpublic’s Initiative in Los Angeles. Select Resources International in Santa Monica, Calif., oversaw the search process. In addition to global media planning and buying, the assignment will include print production and strategic planning, sources said.

Agency and client officials could not immediately be reached for comment.

“This is just part of our ongoing practice of reviewing our communications partners to ensure that we have the best resources in place,” said Julie Gibbs, Oracle’s vice president of branding and creative services, in a statement when the review began in April.

Redwood Shores, Calif.-based Oracle spent $30 million on ads in 2003, per TNS Media Intelligence/CMR; the company estimated the value of the account in play at $40-50 million.

Creative chores remain in-house. Grey Direct continues to handle direct marketing chores for the enterprise software provider.