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At a time when customer experience is everything, the overwhelming majority of marketers and sellers believe CRM is still broken. Red Bull Racing Honda tackled this challenge by focusing on unrivaled fan engagement in the physical and digital worlds. Oracle’s CMO Ariel Kelman and Red Bull Racing Honda’s CMO Oliver Hughes took the virtual stage at Brandweek for a candid conversation about how the two teamed up to re-engineer the ultimate fan experience.
The race to improved CX
Aiming to reinvent the Formula One fan experience, Hughes knew changes were needed to ensure the Red Bull Racing Honda fanbase felt as connected as possible without even needing to attend races in person.
“When
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