Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Enterprise software provider Oracle has shifted its estimated $40-50 million media account to Publicis’ Starcom, sources said last week. Chicago-based Starcom bested the incumbent, Grey Global Group’s MediaCom in San Francisco, and IPG’s Initiative in Los Angeles in a review. Select Resources International in Santa Monica, Calif., oversaw the search. Creative remains in-house, and Grey Direct handles direct.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in