Or, Try Masquerading As A Real Grown-up

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The scariest thing about Halloween is the way adults have taken over the holiday. A survey conducted by BIGresearch for the National Retail Federation finds 34 percent of adults planning to don a costume for the occasion. Among those in the 18-24 age bracket, 63 percent (!) intend to dress up. So, for that matter, do 13 percent of people in the old-enough-to-know-better 65-plus contingent. Witch costumes are far and away the favorite among adults who said they’d be getting into costume, with pirate and vampire as distant runners-up, followed by cat and clown outfits.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in