Optimum Media Wins Coty’s Buying Account

Optimum Media, the media-buying and planning arm of DDB Worldwide, has won media duties for Coty, sources said.
Billings for the account were undisclosed, but the New York-based maker of men’s and women’s fragrances and cosmetics spent nearly $40 million in 1998 in the U.S., per Competitive Media Reporting.
Coty, a division of Joh. A. Benckiser, spent 58 percent, or $21.5 million, in magazines while 38 percent, or $14 million, went to network TV. Cable and spot TV had about $700,000, or 2 percent, each.
It was unclear if the account included global duties.
Robert Geller & Associates here is the incumbent.
Officials at Geller and the client could not be reached. Optimum Media refused comment.
Coty’s creative roster shops are all in New York. They include Margeotes/Fertitta + Partners, which handles Jovan and Calgon brands, and Della Femina/Jeary & Partners, which handles Coty’s Aspen, Avatar, Bluch, Gossip, Noie, Preferred Stock, Sand & Sable, and Stetson brands.
Seiden Group has Coty’s Vanilla fragrances and its cosmetics.
In October, Coty was to launch its Manifesto cosmetics line, featuring the Italian actress Isabella Rossellini.
Eight months ago, Coty hired Douglas Toews, 41, as executive vice president of ideas and image, a new position.
His stated mission was to reinvigorate Coty’s brand image by re-evaluating its packaging and advertising, and focusing on the non-traditional fragrance category, specifically Coty’s Healing Garden and Calgon aromatherapy and body-mist brands.
Prior to joining Coty, Toews was creative director at Select Communications, working on the client’s Lancaster Group prestige brands.
Before that, he worked on the L’Oreal cosmetics and hair-care accounts for McCann-Erickson. K