Optimism May Have Its Detractors, But It's Still The American Norm

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In retrospectives last week on Ronald Reagan, “optimism” was written so often that efficient journalists must have had the word on a save-get key. One might infer from this that Reagan’s optimism was out of the ordinary. Instead, a new Harris Poll makes it clear that personal optimism is more the rule than the exception in the U.S. Despite ample reason for gloom, there was even an uptick this year in optimism. People were asked, “In the course of the next five years, do you expect your personal situation to improve, to stay about the same or to get worse?” Sixty-eight percent said they expect life to improve for them; 6 percent expect it to get worse.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in