OptimEyes Locks SMZ in Its Sights Following Review

Simons Michelson Zieve Advertising has been appointed agency of record for the estimated $5 million Henry Ford Optim-Eyes account following a review.
The Troy, Mich.-based agency will provide advertising and marketing services to 35 OptimEyes retail optical centers throughout southeastern Michigan. Madison Heights, Mich.-based OptimEyes offers a full range of services, including eye exams, glasses, contact lenses and laser vision correction in partnership with Henry Ford Eye Care Services.
The agency’s past experience in the healthcare market and with retail-based accounts helped it win the new business, said Jim Michelson, SMZ president. Competitors in the review were not disclosed.
–Tanya Irwi