Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — Gene DeWitt, chairman/CEO of Publicis and Cordiant Communications’ Optimedia USA, was named president of The Syndicated Network Television Association, a trade group that promotes advertising in syndicated programming.
The veteran media executive, who has spent almost 40 years in the business, was director of media services for McCann-Erickson and BBDO before setting up his own buying service, DeWitt Media, a decade ago. sold his shop to Publicis’ Optimedia in 2000.
At SNTA, Dewitt succeeds Allison Bodenmann, who joined Court TV last year.
No
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in