Optimedia's DeWitt to Join SNTA

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK — Gene DeWitt, chairman/CEO of Publicis and Cordiant Communications’ Optimedia USA, was named president of The Syndicated Network Television Association, a trade group that promotes advertising in syndicated programming.

The veteran media executive, who has spent almost 40 years in the business, was director of media services for McCann-Erickson and BBDO before setting up his own buying service, DeWitt Media, a decade ago.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in