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NEW YORK — Gene DeWitt, chairman/CEO of Publicis and Cordiant Communications’ Optimedia USA, was named president of The Syndicated Network Television Association, a trade group that promotes advertising in syndicated programming.
The veteran media executive, who has spent almost 40 years in the business, was director of media services for McCann-Erickson and BBDO before setting up his own buying service, DeWitt Media, a decade ago.
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