Optimedia Prez Rooted In Zenith

NEW YORK Antony Young has spent much of his almost 20-year career with Zenith Media and the agency from which it sprang, Saatchi & Saatchi. His newest assignment is no exception: He’s tasked with repositioning Zenith sister agency Optimedia in the U.S. after joining as president in July.

“I see my role as the brand manager for Optimedia,” he said. That means developing a brand strategy for the agency and “making sure that the product lives up to the grand promise.”

Young, a native New Zealander of Chinese heritage, has had a good run with the Publicis-owned media network.