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Tennessee, Florida Shops Vie for Lodging, Convention Business
ATLANTA–Four shops located in Tennessee and a contender in Florida will make presentations next week for the convention and meetings portion of the Nashville, Tenn.-based Opryland advertising account, according to agency sources close to the review.
Annual billings are estimated in the $2 million range, but could grow over time.
Included in the hunt for the account is the incumbent agency, Ericson Marketing Communications in Nashville. The three other local contenders involved in the review are Bohan Carden & Cherry, The Buntin Group and Dye, Van Mol & Lawrence.
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