Oprah, Gwyneth and Martha Hit the High Seas With Their Branded Cruise Lines

Creating activations and continuing campaigns on ships

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When Gwyneth Paltrow announced that her lifestyle brand, Goop, was throwing a “wellness” conference aboard a celebrity cruise ship later this year, she joined a cadre of content doyennes.

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This story first appeared in the Feb. 10, 2020, issue of Adweek magazine. Click here to subscribe.