Opinion: Oscars Do Some Male Bonding

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Traditionally seen as “the Super Bowl for women,” the Academy Awards took a step toward gender neutrality in its advertiser lineup this year.

Absent Revlon and L’Oreal, the broadcast featured the expected retailers (JC Penney, etc.), but also a car company (Hyundai) and a tech company (Intel). And had ABC not objected, it would have included a Web site that skews heavily to cheating men.

OK, perhaps that last one falls under the category of “Be careful what you wish for.”

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