Opinion: John Deere's Green Redemption

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“What will you create?” is the tagline for this new John Deere campaign from GSD&M Idea City.

“Pulverized ankle” would be my best response, based on that unforgettable moment on a Mad Men episode last season, when at an office party, a drunken secretary accidentally plowed into the future president of Sterling Cooper while riding a John Deere lawn tractor around like it was a problem Toyota. The boss lost a foot. It was a dark look at the advertising industry and empty suits, because later his fellow British overlords decided that the poor guy would never work again — “because he can’t play golf.”

That

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